I get a kick out of Realtors who have 15 year old pictures on their business cards. Do they really think that people aren’t going to notice that they don’t look like the person in the photo? Sure, we all have photos of ourselves looking younger, or slimmer, or sexier, or you name it. When I was younger I had dark brown hair, and a lot more of it than I have now; I also wore contact lenses for a time. However, how would you feel if my business card photo had you expecting to see a younger, dark-haired fellow without glasses, and then I showed up with gray hair and glasses? I know how I’d feel- I’d feel like someone was trying to pass themselves off as someone else and not themselves.
If I ask you to trust me and to have confidence in me, I have to start by depicting myself as the person I really am today. So the photo on my business card was taken in September, 2011, and what you see is what you get. I’m comfortable in my own skin, and I want to be transparent in all of my dealings with you. How can I ask you to trust me as your local real estate expert if I’m not even honest about my age and my appearance? Yes, I know that most people don’t pick real estate agents by their looks- they pick them based on the agent’s knowledge, local expertise, reputation, and the level of trust they have when they communicate. Still, would you be comfortable dealing with an individual who’s trying to look younger than they really are?
No, I’m not 40 years old anymore. But I take good care of myself mentally and physically, and in many ways I’m better than I was when I was 40. In July I climbed Mt. Washington in New Hampshire with my wife and two children. The mountain’s height is 6,288 feet, and, yes, I hiked up the whole way (no driving a car or taking the cog railroad to the top). Is that a good reason to pick me as your real estate agent? Of course not! Even if I was the ONLY Realtor in Rumson and Fair Haven to have climbed Mt. Washington this year, all that tells you is that I like the outdoors and I’m still quite physically fit.
This post started by talking about business card photos that didn’t show the person as he/she really is. I think a business card photo should show you just the way you are. That’s how I see it- what do you think?
Leonard “Len” Dunikoski, SRES
Diane Turton Realty – Rumson Office
8 West River Road
Rumson, NJ 07760
(732) 530-6686 (office)
(732) 239-0739 (cell)